Minority Research Paper

Description of the Market Market specifics need to be carefully analyzed and marketers should become familiar with the data for each. In order to market a brand or specific goods/services, marketers should be sensitive to each group and shouldn’t be afraid to tap into each market. Below is information on the three largest minority groups in the United States and what each one prefers. African Americans †¢The total numbers in the US is 42 million (â€Å"United States Census Bureau†). †¢African Americans make up 13. 6% of the total US population (â€Å"United States Census Bureau†). †¢The rate of growth for this minority group from 2000 to 2010 was 15. % (â€Å"United States Census Bureau†). †¢The average household size is 2. 7 (â€Å"United States Census Bureau†). †¢The average age for African Americans is 32. 1 (â€Å"United States Census Bureau†). †¢The percentage of African Americans 25 and older that hold a ba chelors degree or higher is 18% (â€Å"United States Census Bureau†). †¢The median income per year was $32,068 (â€Å"United States Census Bureau†). †¢More than half of the African-American population (55%) live in the Southern states. Texas, Florida, and Georgia have a population of about 3 million, while New York still has the highest with 3. 4 million (â€Å"Black Demographics†).Metro areas with the largest African American population with 1 million or more are: †¢New York, NY †¢Atlanta, GA †¢Chicago, IL †¢Washington, MD-VA †¢Philadelphia, PA †¢Los Angeles – Long Beach, CA †¢Miami – Fort Lauderdale, FL †¢Houston, TX †¢The brands that have a higher than average purchase rate among African Americans are Procter & Gamble, L’Oreal, Yoplait, General Motors, Oreos, Slim Fast, Tide, Campbell’s, Ragu, Lexus, Pampers, Jell-O, and Levi’s (Sampey). †¢Specific products that hav e above average usage for this group are basic food ingredients, beverages, personal care items, and beauty care. The best media to use in order to target this group is television because African Americans watch more TV than any other minority group. The next best would be the Internet and the radio. Asian Americans †¢The total numbers in the US is 17. 3 million (â€Å"United States Census Bureau†). †¢Asian Americans make up 5. 6 percent of the total US population (â€Å"United States Census Bureau†). †¢The rate of growth for this minority group from 2000 to 2010 was 46% (â€Å"United States Census Bureau†). †¢The average household size is 3. 53 (â€Å"United States Census Bureau†). †¢The average age for Asian Americans is 34 (â€Å"United States Census Bureau†). The percentage of Asian Americans 25 and older that hold a bachelors degree or higher is 50% (â€Å"United States Census Bureau†). That is higher than any g roup in the United States. †¢The median income per year was $67,022 (â€Å"United States Census Bureau†). †¢About three-quarters of the Asian American population live in metropolitan areas such as the San Francisco Bay Area, New York metropolitan area, and the Greater Los Angeles Area (Beckwith). They make up for 1-2 million people in each place. They are mainly concentrated in five states, which are: †¢California †¢New York †¢Texas Illinois †¢Hawaii †¢A few brands that have a higher than average purchase rate among Asian Americans are Toyota, Honda, Coca-Cola, IBM, Head & Shoulders, and Tylenol (Lindorff). Wealthy Asian Americans tend to buy luxury brands, such as Chanel, Rolex, Loius Vuitton, Armani, and Nordstrom (Lesonsky). †¢Specific products that have above average usage for this group are furniture, footwear, clothing, food, and vehicles. †¢ The best media to use in order to target this group is the Internet and newspapers, as well as direct mail printed in their language. Hispanic Americans The total numbers in the US is 52 million (â€Å"United States Census Bureau†). †¢Hispanic Americans make up 16. 7 percent of the total US population (â€Å"United States Census Bureau†). †¢The rate of growth for this minority group from 2000 to 2010 was 43% (â€Å"United States Census Bureau†). †¢The average household size is 4 (â€Å"United States Census Bureau†). This is most likely due to a high fertility rate among this group. †¢The median age for Hispanic Americans is 27 (â€Å"United States Census Bureau†).. †¢The percentage of Hispanic Americans 25 and older that hold a bachelors degree or higher is 13% (â€Å"United States Census Bureau†).That is the lowest amongst the three groups. †¢The median income per year was $37,759 (â€Å"United States Census Bureau†). †¢Hispanic Americans are concentrated in the South and the West geographically. About 50% of the population lives in California, Texas, and Florida. California has the highest than any other state, which is 14 million (â€Å"infoplease†). †¢Examples of brands that have a higher than average purchase rate among Hispanic Americans are Corona, Sunsilk, OPI, Ouidad, and Goya (Genuario). †¢Specific products that have above average usage for this group are small appliances, footwear, furniture, and food. The best media to use in order to target this group is through Spanish television networks and printed media. BUSINESS POTENTIAL African American: The African-American community is a very important market because of their great spending trends and buying power. Their buying power is estimated to reach $1. 1 trillion in a few years (â€Å"Multi-ethnic Demographics†). This ethnic group consists of 43 million individuals and marketers should be worried if they haven’t tapped into this ever-growing market (â€Å"United Stat es Census Bureau†).African-Americans are one of the most brand loyal customers and make trips to the store more than any other group. If a national marketer were to get the attention of this ethnic group, the brand they would be promoting would grow, since African Americans stick to their brands. A new middle class has emerged for this group, thanks to more educational opportunities that result in higher incomes. This growing middle class is very fashion, brand, and price conscious and goes shopping for pleasure and social fun. This alone should encourage more marketers to pursue this minority group and give ideas on how to market specifically to this group.Asian American: The Asian American population is growing faster than the total population due to immigration. It’s growing even faster than the Hispanic group and is the fastest growing ethnic group in the US (â€Å"Multi-Ethnic Demographics†). The overall business potential for this minority group is very hig h because Asian Americans are more likely to be rich than any other minority consumer. That is because they are better educated, even more so than the average American. They are in a lot of top-level jobs and have high specialties. Their buying power is very high and continues to grow.Currently, they spend more than $500 billion annually and their buying power is projected to reach up to $697 billion by the year 2014 (Lasonsky). Much of the valuable market segment is still underestimated and overlooked. That’s why it is important to dig in to this market and develop a great marketing strategy. This group spends more on education, housing, and food than the average US household. As a marketer, there is a good start already by knowing what the consumer wants. A lot of brands have an attitude that asks why they should target this market if they’re already buying the product.Well, it’s important because there is a huge opportunity to build long-lasting relationships and customer loyalty. Asian Americans are consumers that like to educate themselves about prices and products before they dive in and buy something. So, if you would like to catch this market’s attention, make sure you emphasize great deals and focus on product quality. Hispanic American: The Hispanic American market is a very important part of the US economy. This group is growing quite rapidly and marketers should be aware of all of the data. By 2015, the buying power for Hispanics is expected to reach $1. trillion (â€Å"Multi-ethnic Demographics†). In the last few years, the increase in income and population has given marketers new opportunities. This allows them to come up with a whole new marketing plan to serve the Hispanic American’s needs. This market should be approached as a long-term investment. Since the median age for Hispanic Americans is 27, we can see that this ethnic group is younger than the others (â€Å"United States Census Bureau†). This gives marketers a chance to succeed in using geographic, demographic, and psychographic segmentation.By using this information, marketers can position themselves favorably and gain market share. Since many Hispanic Americans speak both English and Spanish, this gives marketers a chance to develop marketing synergies. Marketers should also make sure their general market message reflects the Hispanic culture because if a consumer feels that the brand does not care about them, their message would be ineffective. In order to reach Hispanic Americans through marketing, make sure you know their backgrounds, give them a feeling of ‘home,’ and most importantly build relationships.Bibliography â€Å"Asian/Pacific American Heritage Month: May 2012. † United States Census Bureau. United States Census Bureau, 05 Sept 2012. Web. 7 Sep 2012. . Beckwith , Ryan. â€Å"Asian-Americans Don’t Live in Swing States. † Congress. org. Congress. org, 03 May 2012. Web . 7 Sep 2012. . â€Å"Black (African-American) History Month: February 2012. † United States Census Bureau. United States Census Bureau, 05 Sept 2012. Web. 7 Sep 2012. . Black Demographics. com. Black Demographiics, 2010. Web. 7 Sep 2012. . Genuario, Leah. â€Å"The U. S. Hispanic Beauty Market. † .Picard Holdings LLC, 2011. Web. 9 Sep 2012. . â€Å"Hispanic Americans By the Numbers. † infoplease. Pearson Education, 2012. Web. 8 Sep 2012. . â€Å"Hispanic Heritage Month 2012: Sept. 15 — Oct. 15. † United States Census Bureau. United States Census Bureau, 05 Sept 2012. Web. 6 Sep 2012. . Lesonsky, Rieva. â€Å"Small Business: Tap Into the Affluent Asian American Market. † Small Business Trends. Small Business Trends LLC, 13 June 2012. Web. 8 Sep 2012. Lindorff, David. â€Å"Marketers slowly begin to tap into U. S. ‘s rich Asian consumers. † . Media Life, n. d. Web. 8 Sep 2012.Sampey, Kathleen. â€Å"African-Americans Show More à ¢â‚¬ËœLove' to Brands Than Caucasians. † Yahoo Finance. Yahoo. com, 15 Aug 2012. Web. 7 Sep 2012. . Bibliography (cont’d) â€Å"Study: African Americans love them some brands. † Electronic Urban Report. EurPublisher, 07 Aug 2012. Web. 6 Sep 2012. . Westlund, Richard. â€Å"Marketing to Hispanics 2010. † Finding the Gold in Hispanic Marketing. Adweek, 27 April 2011. Web. 9 Sep 2012. . â€Å"2010 Census Shows America’s Diversity. † Multi-ethnic Demographics. National Association for Multi-Ethnicity in Communications, 2012. Web. 9 Sep 2012.

Did General Haig deserve to be the Butcher of the Somme?

1 July 1916, Battle of Somme started, fought by the armies of the British and French empires against the German Empire. It took place on either side of the River Somme in France, and it ended on 18 November 1916. The battle caused millions of deaths and injuries between both sides. The war changed peoples’ thinking towards war. From a great adventure, to a bloody event. General Douglas Haig was one of the commanders from the British army in the Battle of Somme, the battle with one of the highest casualties in British military history.Some people called him â€Å"Butcher Haig† or â€Å"Butcher of the Somme† after his death in 1928, because he sent thousands of British soldiers to their death. But does he deserve the title? Or was he just doing his job and was there any misunderstanding in the battle? I will talk about the evidences and explain why many people view both sides and if he deserves the title or not. The offensive (Britain & France) conceived the idea a s a battle of attrition, attacking the Germans, the aim being to drain the German forces of reserves, although territorial gain was a secondary aim.On the first day of the battle of the Somme, Commander Haig’s army (The fourth army of Britain) lost 57,470 casualties, of which 19,240 men were killed, for only one day. The French had a â€Å"complete success† which collapsed the German Defenders in south of the Albert–Bapaume road. South bank of the German defense was made incapable of resisting another attack. They retreated to the north bank which abandonment of Fricourt was ordered. The German army went to the north bank and inflicted a huge defeat on the British infantry, which killed so many Britain soldiers.A lot of people called Douglas Haig the Butcher of the Somme. Here are some pieces of evidence to support this point of view. â€Å"The biggest murderer of the lot was Haig. I’m very bitter; always have been and always will be and everybody else t hat knew him. He lived almost 50 kilometers behind the line and that’s about as near as he got. I don’t think he knew what a trench was like. And they made him an Earl and gave him  £100,000. I know what I’d have given him† (Fred Pearson, commenting on Haig in a local newspaper in 1966) Pearson was a private on the Western Front.This suggests where Haig’s position was and the opinion of the soldier in the Front line. It also tells us that General Haig received a large amount of money and an Earl given by the loyal afterward. And although there were a lot of murderer (Commanders in charge) during the war time, but Haig led a large amount of the British army to death as they called him the BIGGEST murderer. This source was written years after the war in a local newspaper called Pro Venanic.It can be trusted because it was written by a person who was in the battle who experienced what the war was like and what Haig was doing. â€Å"We were completel y exhausted. † Haig wrote, â€Å"If the war lasted, our army defeat seemed certain. † He really believed that he had won the battle. Although the Germans had lost 680,000 men during the war and had retreated 10 kilometers back from their trenches. They human cost of the Britain and French were also very high. Especially on the first day of the battle, which lost a massive number of casualties in the war history?Which made the people bitter and angry especially the anger from the men in the Front line, seeing Haig standing kilometers behind them, thinking that he was being a coward, and the ones who lost their family and relatives on the 1st of July? P. Smith was also a private in the 1st Border regiment fighting on the Somme. He was one of them who called Haig a Butcher. He wrote this in his diary, â€Å"It was pure bloody murder. Douglas Haig should have been hung, drawn and quartered for what he did on the Somme. The cream of the British manhood was shattered in less than six hours.†From this quote, we can see that this person who is angry at what Haig did in the war. He wrote this on July 1916, which was the first month of the battle of the Somme. Given that over 50 thousands soldiers died on the first day, Haig as the leader of the team, P. Smith wrote, â€Å"†¦Haig should have been hung, drawn and quarried for what he did on the Somme†¦Ã¢â‚¬  in his own diary, since the diary was only written for himself to read, he wrote down all his feelings towards the war as a soldier and this source is reliable, because no one would tell a lie in their own  private diary, and he was actually there at the battle of the Somme and he saw thousands of friends and family killed.The source supports the point that Douglas Haig is the Butcher of the battle of the Somme. â€Å"Haig was a second –rate Commander in unparalleled and unforeseen circumstances. He was not endowed with any of the elements of imagination and vision†¦ And he certainly had none of that personal magnetism which has enabled great leaders of men to inspire multitudes with courage, faith and a spirit of sacrifice†¦ He was incapable of planning vast campaigns on the scale demanded on so immense a battlefield.†This was written by David Lloyd George, British Prime Minster during the First World War, writing in his War Memoirs (1935). It gives us an idea of General Haig’s planning of war and he was incapable to be a great leader as immense a battlefield. He also describes Haig as a â€Å"second rate commander† because of the high death count at the Somme. This source is reliable because given the fact that it was written by a Prime Minister of Britain during WW1. â€Å"I want you to understand that there is a difference between a rehearsal and the real thing.There are three essential differences: first, the absence of the enemy. Now turning to the Regimental Sergeant- Major what is the second difference? † Ser geant Major. † The absence of the General, Sir. † This source was written in a cartoon from the British satirical magazine Punch (February 1917) the purpose was to make fun of the generals as we can see in the cartoon. This source is very useful for us knowing more about General Haig at the time, in the cartoon, the major general is addressing the men before an attack behind the lines.This is also reliable, because it was written in 1917, which was after the battle of the Somme. And it gives out information about Haig and his team. John Laffin, an author in modern days, wrote in his history book, British Butchers and Bunglers of World War One (2003), â€Å"Haig and other British generals must be blamed†¦ for willful blunders and wicked butchery. However stupid they might have been, however much they were the product of a system which obstructed enterprise, they knew what they were doing.There can never be forgiven. † Although Laffin earned his living taking p eople on battlefield tours and researched the war entirely from the soldiers’ standpoint, however he wasn’t in the battle, as he didn’t see what really happened and what Haig was doing at the time, he knew and heard all the things in the history by others. So this source can be either reliable or not and it might not be so fair to Haig saying that he is a butcher. On the other hand, the second interpretation is that Haig was just doing his job as a general.Different people have their different evidences for that. â€Å"The truth is that those ruddy-cheeked, bristling-mustached, heavy- jawed, frequently inarticulate generals rose to challenge after challenge, absorbed weapon after weapon into their battle-systems, and adapted themselves to constant change with astonishing success. But no one cared to make a legend out of that. † This was written by a historian named John Terraine in his Study of the Somme. â€Å"The Smoke and the Fire† in 1980.†Å"The truth is that those ruddy-cheeked, bristling-mustached, heavy- jawed, frequently inarticulate generals rose to challenge after challenge†¦Ã¢â‚¬  Terraine was talking about Haig, although Haig made a lot of success during the war, no one realized it and no one cares about it to make a legend out of that. This might be supporting the point that he was just doing his job and he made a great success in the war. A Lieutenant in the Yorkshire Light Infantry who was gassed on the Somme and invalided back to Britain, writing in a letter to the Daily Express (21st December 1916, â€Å"During the first half of the war, our leadership was flawless – perfect.There was an obvious genius for pure generalship which has made Sir Douglas Haig fit to rank with any general of past or modern times. † This source says that Haig was a flawless leader and a genius. The writer says that Haig led his team and Britain to victory and he is the hero of us. â€Å"Which has made Sir Do uglas Haig fit to rank with any general of past or modern times? † This quote tells us that Haig was one of the best Britain leaders who had quite a lot of support from the locals. This source is also reliable because it was written in December 1916, right after the war ended.The author knew what happened, although he didn’t really saw what happened in the trench. Here is a photograph showing crowds welcoming Sir Haig home from France. It was taken on 12th April 1919, a few months after the war ended. This gives us an idea that a lot of people welcoming him back and they didn’t blame him of such a massive number of death in total. They treated him as a hero of Britain who led his army to victory and saved Britain. However, this might not be such reliable as the other evidences. A photograph cannot represent the whole thing.And the photo might not be real, or it was just created by the government to raise the support to Haig. A video is more reliable then a photo because we can see the start to the end. A photo is just a capture of one single moment. There might be some other things happened in the past or later. â€Å"Blaming Haig the individual for the failings of the British war effort is putting too much of a burden of guilt on one man. Haig was the product of his time, of his upbringing, education, and training and previous military experience.One argument goes that he was, ultimately, victorious and, even if he had been replaced would there have been anyone better for the job? Even on the Somme a German officer called the battlefield ‘the muddy grave of the German army'. † This source was written by S. Warburton, in an article in the history magazine, â€Å"Hindsight†, which takes a fresh look at historical issues. The magazine was published in 1998, many years after the Battle of Somme. This source suggests reasons Haig are not a butcher and we shouldn’t blame him too much.â€Å"One argument goes that he wa s, ultimately, victorious and, even if he had been replaced would there have been anyone better for the job? † He says that Haig is a great commander at the war that no other can replace him for doing a better job. He tried his best and put a lot of effort on the planning and war, so that Britain had its victory at last. This source was written in 1998. Although the author might not be seeing the war time, it is reliable and it can be trusted that Haig was doing a great job during the war.There are more and more evidences to support both sides of opinion. They have their own point of view that we can’t say that they are right or wrong. In my own opinion, I think that General Haig deserves the title the Butcher of the Somme. He sent 50,000 Britain to death just for one day. He didn’t know what a war is like. His plan failed. Although it was the experts’ idea, but he should consider it was a good plan or not before actually doing it. He really believed that he won the battle, but in fact he did not.The Germans lost 680,000 men in the war, but at the same time, the deaths of Britain and French in total had the same amount of people died of the German empire. Haig refused requests for extra hospital trains to be made available before the attack beg. His outdated tactics led to the war being even more prolonged and unintentionally prevented a victory over the Germans. He had no idea what a real war is. He thought he was successful, but he was not. He wasn’t prepared for war, used people who were inexperienced soldiers at all.July 1 was one of the most deaths in war in the war history. He repeated the mistakes opposite of what was said organized. He is the Butcher of the Somme, I think. Overall, there is still a debate between he is a butcher or he was just doing his job. No matter which side wins, there were still a large number of people died in the Battle of the Somme. A lot of people lost their homes, and lost their family. Alth ough it was General Douglas Haig, who sent them to their death, there might be some misunderstanding in between.

Rhetorical Analysis Of I Have A Dream Speech - 1018 Words

I Have a Dream by Dr. Martin Luther King Jr. Cruelty, inequality, death, sorrow, misery. All words to be associated with the hardships Dr. Martin Luther King Jr. passionately describes in his I Have A Dream speech. King, an activist and civil rights leader gave an empowering speech on August 28, 1963 in Washington D.C. Millions of hearts were touched and inspired to fight for their rights(â€Å"American Rhetoric: Martin Luther King Jr.†). This speech is aimed towards every race in a different specific way. Every race plays a role in this revolution. Blacks: to be encouraged to stand up for fellow black people as a community. Whites: to be informed of the unnecessary inhumane treatment towards black people. Even the government: to also be†¦show more content†¦But this document still had its limits such as some Confederate states were excluded from it; and also, freedom was only given to the slaves based on the result of victory or loss against the Confederacy in the Ci vil War. This document also announced the acceptance of black men into the Union Army and Navy. But these black men weren’t just fighting for the army or navy; they were aso fighting for their freedom. Dr. King gave heartfelt pathos all throughout his speech. He forced the audience to understand the gut wrenching pain blacks went through every day through his tone and syntax. Dr. King wonderfully put together words using imagery that can make anyone empathize with whoever went through this. Dr. King’s use of pathos ignites guilt in his audience who has denied the black man of their well deserved rights. He informs the audience how they are â€Å"on a lonely island of poverty† because they are the only isolated race in America who is extremely poor due to the mistreatment and discrimination against their people (â€Å"American Rhetoric: Dr. Martin Luther King Jr.†). Blacks feel like they’re practically being exiled in their own land. Dr. King demands for equality in a way that isn’t violent yet touches the audiences soul. He explains how blacks’ â€Å"sweltering summer of discontent won’t pass until justice is servedâ€Å" (â€Å"A merican Rhetoric: Dr. Martin Luther King Jr.†). Blacks will not rest until they are equal; they will not be happy until they have the rights that belongShow MoreRelatedRhetorical Analysis Of I Have A Dream Speech924 Words   |  4 Pagesis his â€Å"I have a dream† speech. The reason â€Å"I Have a Dream† speech made massive impacts, is due to It struck directly into the hearts of Americans both black and white making America realize just what is really going on in this world. King informed people about racial equality and fairness. This speech hit home so well just by the way he structured his speech. You can notice that MLK structures his speech to appeal to the different types of audience, supporting it with the three rhetorical modes;Read MoreRhetorical Analysis Of I Have A Dream Speech752 Words   |  4 Pages28, 1963 At the Lincoln Commemoration 200,000 individuals accumulated after the Walk on Washington. This is the place Dr. Martin Luther conveyed his discourse I Have a Dream to America. He talked about the treacheries of isolation and separation of African Americans that was occurring in our country. In his first explanation he stated, I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. In this announcement heRead MoreRhetorical Analysis Of I Have A Dream Speech1198 Words   |  5 PagesThe, â€Å"I Have a Dream† speech given by Dr. Martin Luther King Jr. is arguably the most emotionally moving and persuasive speech of all time. But, to understand the speech one must first understand the context. At this time, the slave era was far gone but, not forgotten. Negro men and women were still experiencing segregation in the 1960’s. There was negro bathrooms, negro schools, negro water fountains, and even negro restaurants. Martin Luther King Jr. was an influential black man who took on theRead MoreRhetorical Analysis Of I Have A Dream Speech1058 Words   |  5 PagesMartin Luther King Jr’s â€Å"I have a Dream† demonstrates the combination of the rhetorical appeals to support his argument for equality and social justice because he draws attention to the past history of America’s Injustice and oppression towards black Americans. One of the explanations that the I Have a Dream address by Martin Luther King Jr. is memorable is that it contains a superb balance of Aristotles 3 rhetorical appeals: attribute, pathos, and logos. Ethos is associate charm to authorityRead MoreRhetorical Analysis Of I Have A Dream Speech1061 Words   |  5 Pagesleader in the Civil Rights Movement. He is widely known for his speech that took place on 28 August 1963, â€Å"I Have a Dream.† This speech aimed toward the entire nation. King’s main purpose in this speech was to convince his audience to demand racial justice and for them all to stand up together for their rights. In this speech, King uses emotional and logical appeal to gain the audiences support. He applied many rhetorical devices to his speech to connect with the audience’s emotions, and to logicallyRead MoreRhetorical Analysis Of I Have A Dream Speech900 Words   |  4 PagesThe speaker of this essay that I will be writing about is Martin Luther King Jr. He was born on January 15, 1929, in Atlanta, Georgia at his family house. He was an American Baptist minister and activist who became the most visible spokesperson and leader in the Civil Ri ghts Movement. Martin Luther King Jr. was a great American, worked for civil rights in the United States in the 1950s and 60s. He became so popular and well liked that he was hated just as intensely by those who disagreed with theRead MoreRhetorical Analysis Of I Have A Dream Speech865 Words   |  4 Pagesin history. Throughout his speech, King employs many rhetorical devices that further his appeal for civil rights. King establishes his credibility as soon as he steps to the podium. King, an American civil rights activist and leader, was already known by the American people for his leadership throughout the civil rights movement. His leadership role as a civil rights activist asserts his message as credible and true to the American people. King’s â€Å"I Have a Dream† speech addresses the grueling topicRead MoreRhetorical Analysis Of I Have A Dream Speech768 Words   |  4 PagesBrandon Lim CU English 9/29/17 P:2 Using a variety of rhetorical devices, Martin Luther King Jr’s purpose of his â€Å"I Have A Dream Speech† takes a huge step for black americans by voicing the opinions of the people in a civil, non violent manner. He’s a role model for future activists to present the point clearly without hostility or anger, but with a firm tone and many of rhetorical devices. Dr. King gives the speech to help his cause of nonviolent activism against segregation and in favor of civilRead MoreRhetorical Analysis Of I Have A Dream Speech901 Words   |  4 PagesOne of the most acknowledged Civil Rights activists in this history of the United States, Martin Luther King, in his empowering speech, â€Å"I Have a Dream,† proposed his desire for racial equality across the globe in a strong-minded manner. King’s purpose for both writing and orally publishing this speech at the March on Washington affair was to motivate his audience into demanding racial justice and an amalgamated society for all people. He acquired a shameful but dedicated tone as he described theRead MoreRhetorical Analysis Of I Have A Dream Speech1002 Words   |  5 PagesA Dream Come True Picture yourself living in a society where people are judged and hated upon because of the pigment of their skin, terrible right? Enslaved, criticized, and alienated because there were â€Å"different† from everyone else. Even when granted freedom, colored men and women were still treated as if they were peasants to America. Martin Luther King Jr’s speech had the power to motivate this broken society to end their racist ways. After being lied to for many of years about being â€Å"free†,

Sports, Games, and Pastimes of the Elizabethan Era

The sports, games, and pastimes of the time of Shakespeare have not just been set aside and paid no attention to, but they have been effectively abandoned and omitted. The Elizabethan hobbies have been thoroughly overshadowed by many modern sports such as baseball, football, soccer, hockey, and an abundant amount of other games. The 16th century English pastimes included many activities that were impeccable examples of both simplicity and amusement intertwined. With all of these amusing yet transparent games, the era was most acknowledged for theater- a prominent art that is still valued today. The sports, games, and pastimes of the time of Shakespeare are rarely played today because they would be considered illegal, barbarous, and†¦show more content†¦This blood sport became a lot more popular than bear-baiting because of the lack of bears in England. Bull baiting is just like bear baiting, but there are a few distinct differences. It became very existent in Crete and Lasca ux during the Renaissance period, though it began in ancient times. People were paid to breed and train specific dogs for this sport. They were usually bull mastiffs or English bulldogs. These breeds seemed to have the intensity and aggression needed to take down the bull. The dogs went through similar training as bear baiting dogs, though the mastiffs were trained a lot harder. The dogs were trained to clamp their jaws on the bulls nose ring and not let go until killed. They were released two at a time, and it usually took three or four dogs to finally subdue the bull. Many dogs were pierced by the bulls horns. The wagers on the contests were usually lower. However, the low prices greatly increased attendance and increased participation. Bull baiting stayed around for an extremely long amount of time. Parliament played a big role in the end of these blood sports. More and more people began to see the barbaric things that happened at these sports and were discouraged by it. They finally took a stand and convinced Parliament to prohibit these sports in 1835. However, these practices continued to be secretly demonstrated. Ironically, these bloody sportsShow MoreRelatedEntertainment in the Fifteen Hundreds783 Words   |  3 Pagesentertainment was mostly sports, theaters and dancing during the 1500s. Sports were very popular and played a lot back then, we still even play some of them today. History on the NET said, some of the most common sports that are still present today include, Fox Hunting, Sword Fighting, Leaping and Throwing the Sledge Hammer. Fox hunting is obviously hunting foxes; sword fighting might seem odd today or not even be counted as a sport. Commonly they are used in movie films, video games, and for enjoymentRead MoreEssay about Elizabethan England2559 Words   |  11 Pages Bloody Painful: Crime and Punishment in Elizabethan England This article’s purpose is to express the danger of breaking the law in England. Most of the punishments of our time are deemed cruel and unusual. The death penalty can no longer be enacted in cases of theft or highway robbery. The following paragraphs will describe the various instruments of punishment (torture) of the period. One out of the ordinary punishment of this era is the drunkards cloak. It is a punishment for public drunkenness;

Liberal Franklin D. Roosevelt vs. Conservative Herbert C....

President Franklin D. Roosevelt is commonly thought of as a liberal and President Herbert C. Hoover as a conservative. To what extent are these characterizations valid? President Franklin D. Roosevelt is commonly identified as a liberal and President Herbert C. Hoover as a conservative. The validity of these characterizations, however, is conditional upon the definition of these labels. If one adopts the most conventional contemporary definitions of the terms â€Å"liberal† and â€Å"conversative,† then the characterizations of Roosevelt as a liberal and Hoover as a conservative are valid, but the definitions of liberal and conservative vary and change over time and place. At the beginning of the Great Depression, the meaning of the term†¦show more content†¦Rather than governmental identification of social problems and their solutions, conservations rely upon the market mechanics of supply and demand and the individual incentive of profit. Because government is exponentially larger today than it was before the Great Depression, conservatives today often critique the status quo and are resistant to further governmental expansion. Because of the different meanings associated with the terms liberal and conservative, neither President Hoover nor President Roosevelt can strictly be characterized as one term or another. Today, President Herbert Hoover would likely be characterized as a conservative. He believed in less government participation in the people’s daily life. In his 1928 election speech, Hoover stated that â€Å"Every step of bureaucratizing of the business of our country poisons the very roots of liberalism.† As government gets bigger, more offices, agencies, and rules are needed to allow the government to run its affairs. This bureaucracy, he said, would necessarily take away the American peoples freedom to rule themselves. He renounced the new liberalism because it set bounds to the liberties of the people. He wantShow MoreRelatedEssay on Hoover vs. Roosevelt629 Words   |  3 PagesMatt Stefanko APUS – Period 7 8 April 2010 Hoover vs. Roosevelt Herbert Hoover and Franklin Roosevelt were both presidents during one of the most difficult times in American history, the Great Depression. To try and ease the hardships that many Americans were facing, each President developed many different programs. The different actions that each took to lessen the blow of the depression classified them as either a liberal or conservative. If their actions focused on helping the economyRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesE SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture

Marketing Pricing Pricing Strategies

Question: Discuss about theMarketing Pricingfor Pricing Strategies. Answer: Marketing Pricing Pricing Strategy Proposal for TopOne Entertainment Limited Background of the Business Over the recent past, TopOne limited has become a household name in the karaoke industry in Singapore. Its lush themed rooms, excellent sounds, and karaoke systems have made the place an alluring destination for many individuals in the region. Also, its convenient location, at the heart of Bugis has made it a popular KTV in the country (TopOne KTV, 2016). In addition, its recording studio is an excellent facility for recording audios. The company also offers a vast selection of popular and trending songs for its clients. Current Pricing Currently, TopOne KTV has 55 rooms of varying sizes that are designed to cater for all its customers needs. The rooms are created to accommodate various groups from couples, small groups and medium groups as well as large crowds. The KTV offers discounts to its members. Specifically, members are entitled to discounts on food, drinks, and cover charges. They are also eligible for birthday treats, member promotions, and reward points. As of now, a two-year membership plan goes for S$10. On the other hand, the recording studio fee for new clients is S$30 per song. Alternatively, the clients may pay S$50 per hour (TopOne KTV, 2016). It is imperative to note that the executive nature of the facility forces the company to set its prices relatively higher than those of its competitors. At the moment, the main competitors include K-Box, Dynasty Classic KTV, Crown Music Box and K-garden Karaoke among others. The high prices charged have had significant effects on the degree of customer inflow. As such, many potential customers are scared off by the comparatively high charges on the companys brochure. Consequently, this has substantially affected the companys profitability. For this reason, it is crucial for the company to adopt a new pricing strategy to turn the business around and improve its profitability. Proposed Pricing Strategy Given the nature of the karaoke industry in Singapore, the company has a number of pricing strategies to choose from. However, selecting the most efficient strategy for the facility is crucial to the future success of the business. As of now, adopting a penetration pricing strategy in the karaoke industry will go a long way in enhancing the level of the companys profits. Typically, this strategy pursues the objective of maximizing the number of clients and members through lower prices. In this plan, the company sets a low price to increase the customer traffic into the facility (Spann, Fischer, Tellis, 2015). In turn, this brings about an increase in the enterprises market share and sales. Afterward, when a large market share is attained, the company may raise its prices back to the initial level. Currently, the penetration pricing strategy is the most effective strategy. Primarily, this is attributed to the fact that the demand for karaoke boxes in the country is highly elastic. As such, customers are sensitive to changes in prices and the quality of the service offered. Thus, providing high-quality karaoke services at relatively affordable prices would result in an increase in the overall demand for the service (Spann, Fischer, Tellis, 2015). What is more, the company may reap from economies of scale, given its large operational capacity. Specifically, the company will experience decreases in operational costs as the volume of its clientele increases. Furthermore, the nature of TopOnes lavish services is one that gains mass appeal. For this reason, the penetration strategy would work best in restoring the company back to high profitability. It is imperative to note that a slight decrease in the companys prices, just below the prices charged by its closest competitors will entice customers to visit the facility. Subsequently, this would not only increase the amount of money collected as karaoke fees but also from food, drinks and other services offered within the karaoke box. The company may try to recoup the lost profits by slightly increasing the prices of foods and beverages in the facility. Often, the clients are less keen on the prices of foods and drinks than the entry fee. In this regard, increasing the charges on the snacks and drinks may recompense the club the amount lost in the studio charges. Notably, the affordable prices would also entice customers to visit the facility more regularly. In some instances, the regular customers may recommend their friends and families to visit the place and experience the serenity of the lushly themed rooms, excellent sound, and excellent karaoke systems. Given the quality of the services rendered in the institution, most of the clientele may opt for a membership plan at TopOne. The more the members, the more profits the company will reap through customer loyalty. Thus, once the number of long term members in the business increases, the firm may opt to increase its prices back to normal. At this point, the profitability of the KTV will be restored. Referencing Spann, M., Fischer, M., Tellis, G. (2015). Skimming or Penetration? Strategic Dynamic Pricing for New Products. Marketing Science, 34), 235249. TopOne KTV: Recommended Karaoke Studio. (2016). The Best Singapore. Retrieved 9 February 2017, from https://www.thebestsingapore.com/best-place/topone-ktv/

Ted Bundy Case Study Essay Example For Students

Ted Bundy Case Study Essay Theodore â€Å"TED† BUNDY CASE Theodore â€Å"Ted† Bundy, the serial killer that was born as Theodore Robert Cowell, on November 24, 1946 killed between 1973 and 1978. He escaped from county jail two times before his last apprehension in February 1978. After so many years of so many denials, he eventually confessed to over thirty murders. Even though the actual number of murder victims is not known. It is estimated that the range of victims is from twenty-six to hundred. The wide-ranging estimate is thirty-five. Bundy would strike all his victims and then strangle them to death. It is said to believe that Ted’s outraged of anger started because of his anger against his family. According to Ann Rule, Ted’s mother’s madden name was Eleanor Louis Cowell. Around the age of twenty-three she gave birth to Ted out of wed lock at the Elizabeth Lund Home for Unwed Mothers in Burlington, Vermont. She moved to Vermont from her original home in Philadelphia to give birth to Ted. A short time period after Ted was born he and his mother moved back to Philadelphia where he was told that his grandparents were his parents and his mother was his older sister. We will write a custom essay on Ted Bundy Case Study specifically for you for only $16.38 $13.9/page Order now According to AE Biography of Ted Bundy, Ted’s grandfather had a very bad temper and was known to be very violent and a frightening person. At the age of three Eleanor moved to Tacoma, Washington to move closer to her uncle. In Tacoma she was known as Louise and was working as a secretary of the church. In Tacoma she also met Johnny Bundy and a year later married him. It was then that Ted got his name Theodore Robert Bundy. Him and his step father never got along and still consider himself as a Cowell. In his teen years, Ted was anti social. He did not date while he was in high school. He seems to remove himself from school. Students in his school called him shy. At the age of fifteen he had become an expert shoplifter and was a suspect for two burglaries. He was known for being a pippin tom. He would sneak thru the windows of young girls. It has been suspicions that when Ted Bundy was fifteen he had became a killer. When he was fifteen Ted was a newspaper carrier and in his route live and eight year old girl named Ann-Marie Burr that disappeared. Ted knew Burr because he and she were taking piano classes with his uncle. It is suspected that Bird was his first killer. Ted graduated from Woodrow Wilson High School and then went on to study at the University of Washington. While at University of Washington, he worked as a volunteer at the Seattle’s Suicide Hotline where he met his friend, Ann Rule. Also while attending University of Washington he started his relationships with a student by the name Stephanie Brooks in 1967. When Brooks graduated in 1968 she moved back to her hometown in California and ended the relationship with Bundy. Brooks was tired of his immaturity sand lack of ambition. Ted went into a depress mode and dropped out of college. He then moved back to Burlington, Vermont according to his biography. He then found out that his older sister was his mother. He then felt betrayed. Many studies say that in revenge to Brooks and his mother it was then that Bundy started his murder spree. All of Bundy’s victims had many things in common. They were young women with long straight hair and parted in the middle. Most of the young girls were good looking young ladies. All of his victims resembled his first true girlfriend Stephanie Brooks (Rule). Bundy way of capturing his victims was by being someone or something that he truly was not. Bundy would act as if he is injured and ask for help. Once he received the help from the young women he would hit them with a tire bar. He would then put them in his car and secure their hands with handcuffs. Bundy drives his victims to wooded areas where he would dump them or if they are still alive he would sexually assault them and then kill them. After leaving his victims he would sometimes come back and dress them up with makeup. He would also come back and have sex with some of his decayed bodies. As stated previously, is suspected that Bundy started killing in his teen years. After his depress mode in his life Bundy started his spree of murders. When attending law school at the University of Puget Sound in 1973 females started disappearing. In January of 1974, rite after midnight, Bundy had entered the basement of Joni Lenz an eighteen Year old girl that was a student at University of Washington. Bundy beat Lenz while she was sleeping with a metal rod of her bed frame. Bundy then sexually assaulted her with a speculum. He then left her there fighting for her life. .u83cdfbcbc3134404a482b3d643dba46c , .u83cdfbcbc3134404a482b3d643dba46c .postImageUrl , .u83cdfbcbc3134404a482b3d643dba46c .centered-text-area { min-height: 80px; position: relative; } .u83cdfbcbc3134404a482b3d643dba46c , .u83cdfbcbc3134404a482b3d643dba46c:hover , .u83cdfbcbc3134404a482b3d643dba46c:visited , .u83cdfbcbc3134404a482b3d643dba46c:active { border:0!important; } .u83cdfbcbc3134404a482b3d643dba46c .clearfix:after { content: ""; display: table; clear: both; } .u83cdfbcbc3134404a482b3d643dba46c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u83cdfbcbc3134404a482b3d643dba46c:active , .u83cdfbcbc3134404a482b3d643dba46c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u83cdfbcbc3134404a482b3d643dba46c .centered-text-area { width: 100%; position: relative ; } .u83cdfbcbc3134404a482b3d643dba46c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u83cdfbcbc3134404a482b3d643dba46c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u83cdfbcbc3134404a482b3d643dba46c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u83cdfbcbc3134404a482b3d643dba46c:hover .ctaButton { background-color: #34495E!important; } .u83cdfbcbc3134404a482b3d643dba46c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u83cdfbcbc3134404a482b3d643dba46c .u83cdfbcbc3134404a482b3d643dba46c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u83cdfbcbc3134404a482b3d643dba46c:after { content: ""; display: block; clear: both; } READ: Democracy In Athens EssayLenz survived the attack. Lynda Ann Healy was his next victim. She was also a student at the University of Washington and was his cousin’s roommate. On February 1, 1974, Bundy broke into her room and knocked her unconscious. He then dressed her and wrapped her up in a blanket and carried her out. On March 12, 1974, Bundy kidnapped and murdered Donna Gail Manson, a nineteen year old lady that was a student at the Evergreen State College in Olympia. On April 17, 1974, a young woman by the name of Susan Rancourt disappeared from the campus of Central Washington State College in Ellensburg. Later two students from Central Washington State College would say that they met a guy with a man with his arm in a sling who asked them to help him carry his book to his car. Kathy Parks was his next victim. Parks was last seen on May 6, 1974 at the campus of Oregon State University in Corvallis, Oregon. Bundy’s first victim that was a non-college student was never seen again after living The Flames Tavern in Burien on June 1, 1974. Then he murder Georgeann Hawkins on June 11, 1974. She was a student at University of Washington and a member of the Kappa Alpha Theta. According to roommates she was walking thru an alley and was never seen again. On July 14, 1974, Janice Ott and Denise Naslund were abducted from Lake Sammamish State Park in Issaquah. There remains were found on September second. Witnesses say that a man with a cast on his leg approached them and asked to help him and unload his sailboat. Now police had a description of Ted. On July 14, 1974 was Ted’s end of his Washington killing spree. Ted then moved to Salt Lake City and attended the University of Utah law school. In Idaho while he was on his way on September second he picked a hitchhiker. He raped her and strangled her to death. Her remains were never found. On October 2, 1974, Nancy Wilcox disappeared from Holladay, Utah. On October 18, 1974, Melissa Smith was murder. She was the seventeen year old daughter of Midvale Police Chief Louis Smith. Bundy raped and strangled her to death. She was found nine days later. Seventeen year old Laura Aime disappeared when she left a Halloween party on October 31, 1974 in Lehi, Utah. On November 8, 1974, Ted portrayed as an officer of the Murray Police Department. He approached Carol DaRonch at the Fashion Place Mall. He lied to her telling her someone tried to break into her car and then asked her if she can go with him to the police station. She got into the car and refused to put her seatbelt on. Bundy then pulled over after a little while of driving down the road and attempted to handcuff DaRonch. After the struggle Bundy attempted to strike her with his crowbar but she stopped it in the air and managed to open the door and escape. About an hour or so later Debby Kent a seventeen year old student of the drama club at Viewmont high School, left during intermission to go pick up her brother and was never seen again. Later, investigators found a small key that would unlock the handcuffs that were cuffed to Carol DaRonch. In 1975 Bundy switched his crimes to Colorado. On January 12, 1975, Caryn Campbell disappeared from the Wildwood Inn at Snowmass, Colorado. Her body was found on February 17, 1975. On March 15, 1975, Bundy approached Julie Cunningham with crutches asking her for help to carry his snow boots to his car. He then clubbed her with his crowbar and immobilized her with handcuffs. He later strangled her to death. On April 6, 1975, Denise Oliverson disappeared from Grand Junction. On May 6, 1975 twelve year old Lynette Culver went missing. Bundy took her to a room in Holiday Inn where Bundy had a room. He raped her and drowned her. Susan Curtis went missing in Utah from the campus of Brigham Young University on June 28, 1975. On August 16, 1975, Bundy was arrested for failure to stop for a police officer in Granger, Utah. After searching his car police found a ski mask, another mask, a crowbar, handcuffs, trash bags, and other items that were thought to be burglary tools. Utah detectives Jerry Thompson connected Bundy and his Volkswagen to the DaRonch kidnapping and the missing girls. After a search of his apartment investigators found a map with the location of the Wildwood Inn marked and a brochure to the drama show at Viewmont High School. Bundy was put in a line up in front of DaRonch and the Bountiful witnesses and they all pointed Bundy out as the suspect. Bundy was convicted of kidnapping DaRonch on March 1, 1976 and was sentenced to fifteen years in the Utah State Prison. Preparing for his hearing in the Caryn Campbell murder trial on June 7, 1977, Bundy was transported to the Pitkin County courthouse in Aspen. .u1bca0d006d51d24b7187d4b1e70b6e33 , .u1bca0d006d51d24b7187d4b1e70b6e33 .postImageUrl , .u1bca0d006d51d24b7187d4b1e70b6e33 .centered-text-area { min-height: 80px; position: relative; } .u1bca0d006d51d24b7187d4b1e70b6e33 , .u1bca0d006d51d24b7187d4b1e70b6e33:hover , .u1bca0d006d51d24b7187d4b1e70b6e33:visited , .u1bca0d006d51d24b7187d4b1e70b6e33:active { border:0!important; } .u1bca0d006d51d24b7187d4b1e70b6e33 .clearfix:after { content: ""; display: table; clear: both; } .u1bca0d006d51d24b7187d4b1e70b6e33 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1bca0d006d51d24b7187d4b1e70b6e33:active , .u1bca0d006d51d24b7187d4b1e70b6e33:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1bca0d006d51d24b7187d4b1e70b6e33 .centered-text-area { width: 100%; position: relative ; } .u1bca0d006d51d24b7187d4b1e70b6e33 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1bca0d006d51d24b7187d4b1e70b6e33 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1bca0d006d51d24b7187d4b1e70b6e33 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1bca0d006d51d24b7187d4b1e70b6e33:hover .ctaButton { background-color: #34495E!important; } .u1bca0d006d51d24b7187d4b1e70b6e33 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1bca0d006d51d24b7187d4b1e70b6e33 .u1bca0d006d51d24b7187d4b1e70b6e33-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1bca0d006d51d24b7187d4b1e70b6e33:after { content: ""; display: block; clear: both; } READ: Yellow wallpaper Persuasive EssayWhile on court recess, Bundy was allowed to go to the courthouse’s law library where he then jumped out of a two story window and escaped to his freedom. Bundy was out for six days. He walked to the top of the Aspen Mountains and stole a car. The police noticed a VW Beetle with dimmed headlights weaving in and out of its lane and pulled the car over. After noticing who Bundy was the deputies took Bundy back to jail. While back on custody Bundy was planning another way out. Bundy was being held at the Glenwood Springs, Colorado jail where he awaited trial. While waiting for his trail Bundy was losing a lot of weight. On December 23, 1977 the judged ruled that the Caryn Campbell murder trial would start on January 9, 1978 and changed the location to Colorado Springs. On December 30, 1977 before being transported out the Greenwood Springs Jail, Bundy decided to make his escape. Bundy crawled out the whole that he made in his ceiling and crawled over a spot directly above the jail’s linen closet. He then dropped down into a prison officer’s apartment and walked out the front door. He then made his way to Chicago. After arriving in Chicago, Bundy then boarded an Amtrak train to Ann Arbor, Michigan. He got a room at the YMCA. On January 2, 1978 he stole a car in Ann Arbor, which then he abandoned in Atlanta, Georgia before he boarded a bus to Tallahassee, Florida. He arrived on January 8, 1978. There he rented a room at a boarding house under his fake name â€Å"Chris Hagen† and committed little crimes such as purse snatching, shoplifting, and auto theft. He grew a mustache and drew a mole on his right cheek. After his arrival in Florida Bundy entered the Florida State Chi Omega sorority on January 15, 1978 around 3 a. m. and killed Lisa Levy and Margaret Bowman. Bundy strangled both but assaulted Levy. Bundy also sexually assaulted and severely injured Karen Chandler and Kathy Kleiner (Chi Omega). Bundy then broke into another home not too far away from the sorority and clubbed and severely injured Florida State University student Cheryl Thomas. Bundy then traveled to Lake City, Florida on February 9, 1978, where he then abducted twelve year old Kimberly Leach. On the twelve he stole another beetle and started on his way west across Florida. On February 15, 1978 shortly after 1 a. m. Bundy was pulled over by Officer David Lee. Lee ran the cars tags and the car came back stolen. After his fight with Lee, Bundy was taken to jail. According to the movie A Stranger Beside Me, Bundy told Lee that he wishes that he had killed him. The next day a positive finger print was made of Bundy and then was transported back to Tallahassee where he was later charged with the Chi Omega murders. In July 7, 1979 Bundy went to trial for the sorority killings. Bundy then insisted that on acting as his own attorney and even cross-examine witnesses. Assistant State Attorney Larry Simpson prosecuted him. Two evidence linked Bundy to murders of the Chi Omegas. First, was a young girl by the name Nita Neary was returning back to the sorority house and saw Bundy leaving the house. The next was Bundy’s bite mark on Levy’s buttocks. Police took plaster casts of Bundy’s teeth and a forensics expert matched them to the photographs of Levy’s bite mark. Bundy was convicted on all counts and sentenced to death for the murders of Levy and Bowman. In January 1980 Bundy was tried for the murder of Kimberly leach at the Old Orange County Courthouse. Finding fibers in Bundy’s van that matched Leach’s clothing he again was found guilty of all counts and sentenced to death. During the trial he married his coworker Carole Ann Boone. Bundy’s execution did not take place until a period of nine years. For nine years, Bundy would appeal his convictions and cheat deaths by a series of last minutes stays, sometimes minutes before his execution. On January 24, 1989 Ted Bundy was executed in the electric chair at the Florida State Prison in Starke, Florida. When the body of Ott and Naslund were found they also found a femur bone and vertebrae, which Bundy admitted before his execution that it belonged to Georgeann Hawkins. Between March 1 and 3 of 1975 the skulls and jawbones of Healy, Rancourt, Parks and Ball were found on Taylor Mountain. Years later Bundy also admitted to have dumped Donna Manson’s body there. The Bodies of Wilcox, Kent, Cunningham, Culver, Curtis, and Oliverson have never been recovered. Theodore Ted Bundy was pronounced dead at 7:16 a. m.